Recently the Mars company has made one of it’s boldest moves in an attempt to capture the crown of #1 Chocolate King of America from the Hershey company by opening a new shop (the Dove Chocolate Center of Excellence) just 10miles away from Hershey’s flagship set up in Pennsylvania. This comes hot off the heels [...]

Lately the chocolate candy market is seeing more and more low calorie, low fat options. This includes promoting an existing recipe like 3 Musketeers as lower fat when compared to other candy bars, launching snack packs or even producing a whole new formula with less sugar. Today, we’re going to break down Mars’ Caramel Twix [...]

Usually when a large commerical chocolate bar goes dark and tries to offer their milk chocolate version with dark chocolate, the results are mixed. In this case, Mars went ahead and augmented their original Milky Way recipe to mesh better with the dark chocolate coating and in doing so, have achieved success! Milky Way Midnight [...]

As with all good things, they must come to an end and this includes the Chocolympics. We’ll still continue to pit chocolate candy against each other like siblings trapped in a car on a road trip, but it’s time to hand out the medals and head home. For those that don’t remember, the Chocolympics had [...]

In our continuing coverage of the Chocolympics here on Cocoa-Heaven, we bring you today’s challenge: Snickers Showdown. Seriously folks, can the classic Snickers flavor stand the test of time, especially when facing formidable ingredients such as dark chocolate and almonds? Mars must have felt that it could, splitting the audience apart to find the Snickers [...]

M&Ms. A highly popular chocolate candy that started back in 1941, given to American soldiers during WWII. Since then, the Mars Company’s tiny colorful treat has spawned mega stores (think Las Vegas), characters, colors and merchandising as far as the eye can see. It’s that same popularity that in 1995 and again in 2002, inspired [...]