The M&Ms Premiums line has been out for some time now but I had yet to personally give the supposedly “tantalizing” and “chocolate decadence” a try. The main reason being that $4 for 6oz of M&Ms covered in what looks like metal particles seemed just more like they should be looked at and not consumed. But a coupon combined with a sale….now you’ve got my attention.
Today we try: M&Ms Premiums: Mocha!
Starting from the top…
Packaging
It’s fancy, the box is crazily curved and stands up on it’s own. It’s got a peep hole window to show you the candy and is covered in geometric designs reminiscent of a Trapper Keeper. The verdict? It’s a bit much but it’s recyclable.
Inside Packing
A giant tab that says “pull here” directs the user to enjoy their M&Ms from a resealable plastic bag. Good deal. It also says “simply fabulous…always fun.” My guess is that the male population is not their target market with this product.
Appearance
They are pretty, that’s for sure. Copper gleams and the mottled brown reminds me of granite or beautiful copper jewelry. The sheen on the candy comes from coconut oil and confectionery glaze and it most certainly does the job. The downside is that I’m not sure at first glance if these M&Ms are for eating or for looking at.
Taste
The candy shell is most definitely thinner and softer than that of the original M&M or any M&M for that matter. I don’t like it. I need the crisp candy shell, this mushy soft shell is icky. In fact, I’m not even sure if there is a shell or if they just painted the chocolate. The internal chocolate is very thick, almost chewy, which isn’t bad, but when paired with the “shell,” is just not something I enjoy munching on. Mars’ marketing of this particular flavor and candy relies on the you could eat them while curled up with a good book. I don’t think so.
The actual mocha flavor though, is good. I like it because I do not like super strong coffee flavors. It’s not overpowering or bitter and doesn’t leave a bad aftertaste. However I can see someone who likes strong coffee or the flavor of a strong mocha not liking it and finding it weak.
The bottom line: it’s trying too hard. You can paint a Geo in Porche colors, but when you get inside, it’s still a Geo.
“DUDE! She needs PREMIUM!”
November 26th, 2008 at 4:20 pm
[...] is attempt #2 at M&Ms Premiums. The first attempt in Mocha, went OK. The lack of hard candy shell and the ingesting of what appeared to be something metallic [...]