Kit Kat Chocolate Candy Postcard

Leave it to the Japanese to be able to send Kit Kat chocolate postcards through the mail. Nestle hit one out of the park with this marketing campaign, appealing to both the unusual and fun. Who wouldn’t want to get a Kit Kat postcard in the mail? Partnering up with the Japanese postal service, these edible postcards were available for purchase at post offices, intended for Japanese students. The translation of “Kit Kat” in Japanese means “surely win” and was perfect for a good luck charm to send students before exam time.

Apparently the idea went over so well that Nestle and it’s marketing firm JWT Japan earned a Cannes Media Grand Prix award.