March 24, 2009, by CocoaZilla
Hershey’s Thingamajig vs Whatchamacallit
Hershey has launched an attack upon itself. A limited edition attack anyway. In an attempt to drum up interest again in the Whatchamacallit, civil war has broken out with the challenger Thingamajig. These two chocolate candy bars will duel it out on drug store counters across America. And I would like to preface this by saying in all my years, I have not actually ever eaten a Whachamacallit.
Which tastes OK? Which name is crazier? Which one do males aged 18-32 like best?
The incumbent, Whatchamacallit, boasts a peanut flavor crisp, caramel and rich chocolatey coating. Anyone else thinks that sounds really cheap? Peanut flavor? Chocolatey? Ick.
The challenger, Thingamajig is “made with chocolate, cocoa crisps, peanut butter.” That sounds pretty promising…
Hershey’s Thingamajig takes on the Whatchamacallit
Whatchamacallit has the peachy colored wrapper with the name emblazoned across the front in a spikey and curvy format. I like it. It punches me in the face and makes me want to eat it.
Thingamajig is a red wrapper with the name in a splashy chocolate colored pool in the same curvy font. The limited edition label makes me want to hurry up.
Winner: Whatchamacallit. I need my chocolate candy to yell at me.
Awww, separated at birth. The Whachamacallit has more ripples, but face it, they’re at least fraternal twins.
Winner: Tie. It’s the same bar.
Whatchamacallit was harder to cut, but cut cleanly, show casing a clear layer of caramel, rice crisp and chocolate. Thingamajig broke apart messily, but those same layers are there, caramel, chocolate crisp rice and chocolate.
Winner: Whatchamacallit. It’s pretty, neat and color coordinated.
Whatchamacallit has hints of caramel and fake-ish chocolate. Thingamajig smells like peanut butter and chocolate.
Winner: Thingamajig. If you don’t faint at the scent combo of chocolate and peanut butter, you’re not human.
Can the Thingamajig Candy Bar Best the Whatchamacallit in Taste?
Whatchamacallit is nice and soft with a gently crispy crunch. The caramel is like a mouth pillow and even though I know the chocolate is chocolately coating, it’s not really making a difference to me right now.
Thingamajig has a nice soft initial bite with the same crunch. I can’t really tell that the crisp rice is chocolate over the non chocolate crisp rice. The peanut butter is light, yet prevalent and with a sweet chocolate aftertaste kick.
Winner: Whatchamacallit. I guess even when you start from zero, the classic prevails. The Thingamajig is almost too sweet and the caramel is just too good against the peanut butter.
Overall winner Whachamacallit with a 3-1-1 score!
Now if they could just invent the Dohickey with chocolate, chocolate crisp rice, peanut butter and caramel. With a cherry on top.